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contactme.jackpeter
30 mars 2022
In Nos fonctionnalités
These are personalized parameters that, added to the link, track, within the google analytics statistics, all visits to the site from a specific email communication. Here is how a link with utm parameters is structured: structure of a link with utm parametersanother fundamental step - even if not directly related to the special email list communication links - is the insertion of the alternative tags, better known as alt tag , in the images of your newsletter . The alt tag has two functions: provide the user who has not accepted the images, or whose email client does not view them, A useful indication of the content of the visual that allows him at least to imagine the missing content support the readability of the email in case of receipt by a visually impaired user. Almost all software for reading web content special email list for the blind and visually impaired, in fact, use it to indicate to the reader what is present in the communication. From creating a newsletter to sending: direct shipping or a / b test? Send a newsletteryou have finally arrived at the last step: sending your communication. You will then have to choose the object and it is not easy! Consider, in fact, that the subject of a communication affects the opening of the email by the user for (at least) 35% . Creating a perfect newsletter but with the wrong subject is useless. So here are some tips to create the perfect object : clarity special email list and transparency. The subject must be consistent with the content of the email beware of objects that are too long, especially from a mobile point of view if possible, insert custom fields, for example with the name of the user who receives it, it will make your communication warmer and "familiar"
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