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maicheldavid25
10 avr. 2022
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On May 25, George Floyd, an African-American man, was suffocated to death by kneeling on his neck by police "violent law enforcement", triggering protests across the United States that have lasted for two months; for social networking giant Facebook, this brought an unexpected side effect. In June, the "Stop Hate for Profit" campaign, launched by civil rights groups including the American Anti-Defamation League (ADL) and the NAACP (NAACP); called on advertising marketers at large corporations , stopped advertising on Facebook and its Instagram throughout July. The boycott, which began in July, was largely over by August. Organizers said more than 1,100 major advertisers participated in the boycott; these Fax List major clients include U.S. telecom operators Verizon, Microsoft, SAP, Unilever, Coca-Cola, Starbucks, Heineken, Volkswagen, Honda and more. At present, the vast majority of participants have returned to Facebook in a "decent" manner, and the organizers of the event have unilaterally claimed to have made "phased progress"; but on the other hand, this has basically had no impact on Facebook's financial situation, and everything is in good condition. As always. On the 27th, Beijing time, that is, on the 26th local time, the US stock market closed. Facebook's stock price closed at the highest level of the day at $303.91, jumping 8.2%, setting a record high since its listing; it also means that this anticlimactic "boycott Facebook" movement is completely bankrupt. 1. Why did they boycott Facebook Who did the good-looking Facebook provoke to need so many big companies to stop advertising for a month as a punishment? In order to facilitate the understanding of readers from cross-cultural backgrounds, it is necessary to clarify the differences in national conditions first.
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