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mdbayezid8904
31 mars 2022
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I didn't really know that, until I read what the CEO wants you to know about Ram Charan. In the book, Charan describes 5 basic principles that I firmly believe every marketer should know. He calls them "the building blocks of money production." Reading the book made me relive my undergraduate years, but it explained these concepts in a very relevant and easily digestible way.As marketers we are most often responsible for driving demand, but in my opinion it is essential that we understand how our work fits into the larger corporate context. Without this understanding, it can be difficult to understand the true ROI of our efforts and speak the language of the CFO / CEO. If we can grasp these fundamentals, we will be able to understand how any business makes Cash generation is the difference between all of the money that goes into the business and all of the money that comes out of the business over a period of time. "- Ram Charan Cash flow entering the business comes from sources such employee email list as sales of products or services and exits the business through expenses such as rent, advertising costs, and salaries. Cash gives you the ability to stay in business, so Charan calls it “the oxygen supply of a business”. Running out of oxygen and presto… you die!If you were the concept of cash. If it costs not enough just how much new net income our efforts generate. We must understand in detail the expenses incurred in operating the business in order to determine the true return on our efforts.BONUS CONCEPT: Gross marginGross margin is calculated by taking the total sales of the business or a line of products and subtracting the costs directly associated with making or purchasing the product or service.Many people follow the gross margin closely because it provides clues about important changes that are affecting the nature of their business. For example, if your gross margin goes from
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