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mohammadsiraj337498
09 avr. 2022
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This article mainly analyzes the success of five brands of PMPM Global Formula, Ximuyuan, HBN, Dr. Alva Aier, and HELIUS from the perspectives text message service of brand style, brand positioning, visual presentation, key promotion channels, and how to start. place. Recently, I saw a booming swipe content: People’s Daily and Lao Luo began to join forces to prepare for live broadcast of domestic products on Douyin. On May 10, Tmall has launched the new domestic product award, which also makes everyone feel that various platforms have begun to vigorously support domestic products. Coupled with the perfect diary, the fire of Huaxizi also proves that the acceptance of domestic products by Chinese people is getting higher and higher. Because the brand I'm doing now is also targeting domestic products, I recently made a comprehensive analysis of several new domestic brands in the country. During the analysis it was found that: PMPM, which is now relatively popular, has been officially operating since March this year, and the official store text message service sales in April have exceeded 1.2 million; Ximuyuan was officially launched in January this year, and by April the sales of the entire brand had exceeded 2 million; HBN officially opened its Tmall store in July 2019. Before the statistics, the cumulative sales in the past 10 months exceeded 50 million. All kinds of data show that domestic products have begun to usher in their own spring. And how to harvest rich fruits on this fertile soil becomes extremely important. I decided to find the answer from a few relatively fast brands recently. A total of 5 brands were analyzed this time, namely, PMPM Global Formula, Ximuyuan, HBN, Dr. Alva Gill, and HELIUS. It mainly analyzes from the perspectives of brand style, brand positioning, visual presentation, key text message service promotion channels, and how to scale. Of course, there is also a small easter egg, which is to find several high-quality celebrities who have been re-invested by brands on different platforms and have great data effects. 1. PMPM Global Formula The brand core of PMPM Global Formula is cut in with the open formula X+Y+Z. X is a global natural ingredient, Y is a star scientific research ingredient, and Z is a patented synergistic technology. Multiple effective extraction ingredients are superimposed to solve skin problems. The appearance of this brand belongs to the clean macaron color system. The first impression is that it is similar to a large number of DTC categories abroad, such as Drunk Elephant (top) and. From the current packaging and visual presentation of domestic products, the overall packaging of PMPM is still relatively new. I placed an order and bought their No.
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