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rakiboulremon
15 févr. 2022
In Nos fonctionnalités
Giving greater value to customer service while ensuring constant, empathetic and efficient assistance to our audience stands out among the 2020 lessons. Every day, users are adapting to these times of rapid and constant change with new needs and higher expectations. Today's user is not just looking for an answer to his problems. They want to feel recognized, understood, and above all considered . Here, companies must orient their customer relationship on two tracks that are difficult to reconcile but essential: satisfy the customer's need for empathy by providing personal and human assistance satisfy the need for an increasingly digital, constant and immediate support experience. Above all, this second point calls for the need to integrate digital channels such as e-mail into all customer service strategies . So let's see how email marketing can improve customer service. Why is it important to optimize customer service? Globally, approximately 90% of consumers believe that customer service is key in the purchase decision process , and this across all age groups: customer service by age Providing satisfactory and efficient support is important from many perspectives, including simply increasing profits or the higher goals of brand E-Commerce Photo Editing Service reputation and audience loyalty. Just take a look at the stats to understand how customer service is a veritable goldmine for any business: It brings 4 to 8% more profit to companies that favor its optimization. It favors the probability of a repurchase by the customer . 89% of consumers are more likely to make a repeat brand purchase after a positive customer experience. It increases what is called brand promotion , which is the maximum degree of brand loyalty: the likelihood that a customer will recommend a brand to other consumers after receiving satisfactory service increases by 38%. It consolidates user trust and loyalty to the brand . Nearly 90% of consumers say they have more confidence in a company whose support service is efficient and fast. What makes customer service efficient and satisfying Opportunity. Considered one of the most important characteristics by 90% of customers, punctuality is the first sign of an efficient and satisfactory support service. Receiving a quick response to a problem is obviously the first desire of every customer, but how to establish this speed of response? According to 60% of consumers, a response is considered “timely” when it is within 10 minutes of asking for help. Immediacy. By immediacy, we mean the ability to resolve a problem on the user's first attempt in a “one-shot” support session. According to a Microsoft survey, solving a problem the first time is the key to satisfying support. Skill. The graphic above shows that knowing those who interact with the customer is also essential for good customer service. Users not only expect quick and easy answers to their problems, but also to interact with someone who can provide information that the user alone cannot find. It adds concrete value.
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rakiboulremon
15 févr. 2022
In Soyez original
An international recovery is planned for 2024 . An increase in volumes compared to the pre-pandemic scenario will only begin to materialize in 2023. These two simple data are enough to understand the scale of an unprecedented crisis for one of the sectors most affected by the emergency. sanitary. After almost a year of shutdown, the recent easing of restrictions and the progress of the vaccination campaign are supporting the long-awaited recovery of the travel sector. It opens the door to a new normal and a totally different way of thinking about vacations and travel. Now let's take a look at the key trends that will influence tourism in 2021, as well as the email marketing strategies to adopt for the restart. The impacts of COVID on tourism: state of play of the sector in 2020 Before delving deeper into what lies ahead in the coming months, let's try to understand the impact of the pandemic E-Commerce Photo Editing Service on global tourism so far. Some data: more than 40 airlines filed for bankruptcy in 2020; European air traffic recorded a drop of 56.4%; organized tourism suffered a loss of 70%, and Hospitality, Land and Sea Transportation, and Attractions saw improvements in Q3 2020 metrics. Managing average revenue of 40-60% compared to 2019. But the pandemic hasn't stifled consumers' wanderlust. According to an Airbnb survey, 1 in 2 people have missed traveling more than anything (47%). In fact, flight bookings have increased by 300% in countries like the UK where vaccination has accelerated the return to normal. The influence of the pandemic on tourism communication strategies In 2020, all companies in the sector had to revise their communication strategies to adapt to the impasse for much of the year. Flight and train offers, as well as discounts on overnight stays, have been replaced by updates to security measures. These include how to cancel already scheduled trips. A carefree tone gave way to messages of empathy and solidarity.
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rakiboulremon
15 févr. 2022
In Nos fonctionnalités
After having selected, therefore, the sources that we choose every day to receive directly in our mailboxes (sources which, with an immediate notification on the smartphone, remind us that they are there, ready to be read), how to choose which of among them devote our time to? It is obvious that the various facts reported by these different sources are in many cases the same: what differentiates them is the way in which they are told and from what angle they are taken. Editorial newsletters: a balance between press reviews and opinion pieces Giuseppe De Filippi edits the newsletter What to talk about at dinner tonight on Il Foglio – every evening between 6 and 7 p.m., without breaks or substitutions – he tells what you need to know about what is happening in Italy and in the world. “The links can take you anywhere, but sometimes I also like to develop a dialogue with Il Foglio and so in the newsletter I sometimes write 'this stuff was interesting, go read it'. I don't take it for granted,” says Giuseppe De Filippi about his selection work. “My way of managing the newsletter is always to try to mix popular news and Il Foglio's elite audience , but giving a point of view . What to talk about tonight at dinner is not the Italian "front page" where the fact of the day leads to the news items we've all seen before. I stick to the title Image Masking Service mandate , that's all.It is only later that I add the television news and the journalistic angle of Il Foglio ”. In this regard, it should be emphasized that in this context, the tone of voice, as they say, is extremely important: what to talk about for dinner tonight is close to the public, but not too much. “For me, it's a kind of editorial , to use an old word, which gives a key to reading . This is why the tone must be stubborn and not cold: I propose a point of view as if to open the doors of a conversation”. How to create an editorial newsletter? When I teach Internet in College, I focus on representing one's identity online and students always ask me how long it takes. My answer is that it takes all the time in the world. During the day, you should never be distracted by who you are and what you want to say about yourself. This is a big dilemma that also directly concerns editorial newsletters, which can deviate from normal newspapers not only in tone, but also in customs and timing. That's why I liked to ask Giuseppe De Filippi how long it takes to write the newsletter he organizes.
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rakiboulremon
15 févr. 2022
In Nos fonctionnalités
Did you know there's a way to scientifically choose super persuasive images to put in your emails? Today, we explain what it is and how to create the perfect visual to maximize the performance of your email campaigns. In online promotion, it is essential to know how to attract attention and therefore persuade people to take action and respond to you. This is even more evident for email marketing , especially when aiming to generate profiled leads, where the competition to receive and capture inbox attention is increasingly fierce. Therefore, use a scientific (i.e. repeatable) method to capture the attention of your potential audience and guide them towards the buying decision process. Studying design, color and images at a theoretical level and carrying out continuous and diverse field tests is essential to consolidate an effective procedure and method that , regardless of who performs it, always leads to the achievement of a professional and profitable result. The 3 basic communication systems As humans have three tools that we use to exchange ideas with other people: written . Writing words, having E-Commerce Photo Editing Service them delivered to the person and having them read enables communication (which is exactly what we are doing now). It is certainly a sophisticated level, as it requires knowledge of an alphabet, the ability to write concepts using these symbols, and the ability to read and interpret the terms in order to reproduce them. speaking . Communicating by voice by expressing concepts understandable to another person is something we usually do, we take it for granted, but it is certainly an evolved level of communication. Just think of the time when we go abroad or meet someone who does not speak our language: in these times, communication by speech is less familiar gestures . A very simple way to communicate is through gestures and facial expressions. For example, we can understand a message of antagonism even just from the expression and posture of those facing us and this makes gestures a very immediate, albeit primitive, tool. Now the question arises: which of these 3 systems communicates in a simple and direct way with our thought processes?
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rakiboulremon
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