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rakuiboulhasan
11 janv. 2022
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Here is the bet we are making for our future and we hope that you will accompany us.We think we should see this as our job to better serve the needs of your customers right now with a landing page that can answer their question well.We think it's our job to save you money so that you can one-click get, answer that person's question, and move it through the funnel, without them clicking a ad after another after emptying your account.We believe if we can get your customers through the funnel faster by getting them the response they want, then it's a good thing for your business, more customers faster.Finally, we believe that whenever your brand can be associated with answering someone's questions and removing friction in the process, we are helping you win in the minds and wallets of your customers.Now that's all the mellow part. Let me show you how it actually works in Power BI for our team members every day. Let's go!Ex. Getting started with Power BIAs much as Search Marketing BI is about going macro to micro and looking at each individual search term and how much it costs (and sometimes where we can save you money and where we can grow the business) - let's take a little step back and remember that every search is a person's search for an answer.So shouldn't we also be concerned about how we can use all of this data we have to create better, more profitable customer experiences?Because as you and I know, when people are looking for something and can't find what they want, they just keep clicking. They click again and again. And sometimes you can get multiple clicks on your ads because you didn't answer the customer's question on the first click.If you are in charge of a call center, would you accept that your sales reps Egypt Phone Numbers List only answer 60% of calls?I did not mean it.Why bring all customers to one landing page if they all have a different intention?So why would we let our landing pages repeatedly miss, or the customer's real intent? Because to our knowledge, there isn't a tool inside of Google that tells you how many unique search terms match your individual landing page.So what we're doing is we can look at any url for any client and notice how fast it got executed. I can say, "Hey, this customer spent $ 1.8 million on 16,289 unique keywords." They are all listed here.Some things that strike me already:I can see words like "better" and "cheap" in this result alongside other words that don't include them. What this tells me is that there are a few different intentions for customers who come to this page. But our page doesn't really talk about our low-cost options.So by having this data at our fingertips we're able to take over 16,000 queries and go, wait, we're spending $ 1.8 million on those words - can we invest [some of that ] in creating a bunch of separate landing pages breaking those 16K + keywords into smaller groups? This way, we can speak to these customers more in their language, making them more likely to convert faster with less research and become profitable customers for you sooner.And that's just a customer.But the next day, I can go to the next customer. This client is in a completely different industry. As you can see we have 51,116 unique keywords on a page and they spent almost $ 1.3 million on it. Now we have to try to do something about it. We have the ability to help these customers find what they want when they first land.And for this client, I can see everything from people looking for "software" to "customer service, phone numbers" to all types of stuff over the past 12 months - all landing on that one page. It's a lot of different intentions. Again, at $ 1.3 million, could we create five or six new landing pages, split those groups, a competitive group against a software group against a tool group.It could all be done differently so that we can speak the language of our customers better when they arrive on the page.And then here is an example of clients at C
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