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sharminaktersss3435
03 avr. 2022
In Nos fonctionnalités
As any successful ecommerce entrepreneur will tell you, anything that can help you reduce your PPC optimization management time without compromising your marketing goals is a huge win. Luckily, Facebook understands this and offers automated rules options for your campaigns, ad sets, and ads. We briefly covered Facebook automation a few months ago in Crush Your ROI with These 7 Facebook Ad Hacks post, but now is the time to dig deeper. Facebook automated rules enable advertisers to set important notifications, adjust bids and budgets, and automatically turn ads on and off. In short: they allow you to optimize your Facebook ads on autopilot and help you maintain ROI while reducing administration time. For example, let's say you want to ensure that your Facebook ad campaign CTR stays above a certain threshold. Instead of logging into your Facebook Ads Dashboard continuously, you can set up an automated rule that stops any ad set/campaign that has a CTR below your goal. But before we discuss the top three ways you can get more out of your ad campaigns while on autopilot, be sure to review the elements that make up these Facebook ad campaign rules, as this will open up a world of auto-optimization for you. An automation rule consists of four key elements or settings: assets, actions, triggers or conditions, and scheduling and notification options. Let's break them down. assets When creating a Facebook automated rule, your first option is to select the asset to which the rule applies. This includes specific ads, ad groups, or entire campaigns. Important note: Some actions (such as bid or budget adjustments) can only be applied to ad groups, not specific ads; but we'll do that. that action Actions are where you decide what happens industry mailing list certain conditions are met. These include closing ad groups, receiving notifications, or automatically adjusting bids and budgets. The latter includes automatically increasing or decreasing daily and lifecycle budgets or scaling budgets by target field. trigger The next important input is the trigger or condition. This is a set of specifications that need to be met in order to automatically initiate a rule action. There are a large number of conditions and combinations available to advertisers. First, you need to choose the type of condition you want to set. Below is a list of the main categories of automation rule conditions currently available on Facebook: most common set up time Website Conversions (Facebook Pixel) CPA Mobile App Events Cost per mobile app event offline conversion cost per offline conversion other Each of these has many options. For example, the "most common" option includes the following conditions: spend lifetime cost frequency result cost per result Mobile app installation Cost per mobile app install Mobile App Purchases ROAS Website to buy ROAS Daily Ratio Spend lifetime rate payout Audience reaches % The next part of the condition is to choose whether it is greater than, less than, between or not between a certain amount or total.
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