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zahid
31 janv. 2022
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Even those who are not usually very present on social networks know the hashtag. Whoever is more active on the web hardly excludes him from a publication. Did you already know that this resource is very valuable for your digital marketing strategy ? In addition! Hashtags serve as markers that help organize content — hence their name: hash. In this way, the posts can be easily filtered and located by your target audience after clicking on the hashtag. To better understand why the concept of hashtags is important for the results of your C级执行名单 digital marketing strategy, follow us! Image 1 Image 2 What is hashtag? The cradle of the hashtag is Twitter. Around 2007, its users began to mark important words in a post with the pound sign (#). The social network, always attentive to movement, began to place hyperlinks on the terms highlighted in this way. Since then, the hashtag began to function as we know it today. If we write, for examplein the caption of an Instagram photo, a user who clicks on the term will be directed to another page. In it, all the results that also used the same hashtag will be gathered. You understood how it works, right? The resource serves as a filter for the user to find all the content related to a topic that interests him. In the case of our example, all the publications with the hashtag that we place will probably talk about Financial Education. So, this resource is used to create “search groups”. \ So much so that you can follow just the hashtag, instead of a specific page. The great advantage for digital marketing is that you can increase the reach of your strategy, making your content be seen by qualified visitors . How to use hashtags? To use the hashtag, there is no secret: just place the hash and then add the keyword, without spaces. But, it is worth understanding a little about its particularities of use in each of the large social networks. On twitter In addition to the traditional use (to bring together content according to its themes), this social network has the so-called Twitter Chats, in which users create question and answer sessions through hashtags. It is a very interesting way to interact with users. The network also provides an advanced search for popular hashtags, with filters for post date, location, and exposure hierarchy by: audience engagementn the “Featured” tab; most recent - in the “Most recent” tab; relevant profiles - in the “People” tab; presence of multimedia - in the “Photos” and “Videos” tabs; content in the form of video classes or live transmission: in the "Transmissions" tab. On Instagram On Instagram, the distinctive element is the suggestion of hashtags, both for those who post it and for those who follow it. When you place the hash symbol on your post, the social network tells you several possible hashtags for the content you're referring to, based on popularity. Additionally, users also get suggestions to follow hashtags related to content they have an affinity with — this is great, as it increases the chances of your post being in a search pool with potential followers .
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